People Want to Achieve Great Things

Find common ground, establish the vision, evaluate the right path, coach and scaffold, then get out of the way.

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Professional CV

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Why Brandon?

I Motivate Growth

Find the greatest opportunities, balance big bets with quick wins. I create focus via first principles, data-driven evaluations, and alignment on hedgehog sweet spot.

I Create Great Teams

Establish purpose driven by clear strategy. With context and right-sized autonomy, people to do their best & grow. I lead by example with empathy & humility.

I Love Challenge

Adapting is the lifeblood of being a competitive organization. I thrive on the challenge to make products, teams, companies the best customer choice.

Recent Accomplishments

Initiated strategy evaluation of Workday Adaptive Planning’s performance sales and market performance, resulting in major investments to launch a new EPM product that increased addressable market by $2B and increase growth trajectory.

Led pricing and packaging changes for Workday Prism Analytics that created a new product edition to expand the addressable market in large enterprises. Conducted multiple cross-functional workshops across product, marketing, sales operations, field sales to evaluate and select ideal price structure approach.

Established AI/ML prioritization framework to evaluate value outcomes for embedded intelligence based target personae, use case, and customer value potential.

Led business strategy definition, guided MVP scoping, and defined pricing and packaging for a new AI/ML SKU, Workday People Analytics. Conducted competitive pricing research, financial modeling, and stakeholder socialization and buy-in.

Mentoring and influencing over 40 product management leaders and individual contributors via group conversations, recurring 1x1s, and engagement planning cycles (annual, release). Data-, customer-, and market-driven approach resulting in more focused major feature investments to reduce customer churn, increase adoption, and improve sales references.

If you know, you know. Logistical and emotional whirlwind, mission accomplished.

Skill Highlights

Leadership

  • Executive Influencing
  • Coaching & Mentoring
  • Product Management Leadership
  • Data Story-Telling
  • Cross-Functional Collaboration
  • Ideation Workshops
  • Constructive, Difficult Conversations

Professional

  • Product, GTM, Business Strategy
  • Waterfall, Agile SDLC Best Practices
  • Monetization, Pricing & Packaging
  • Financial Modeling, ROI Analysis
  • Product Marketing Optimization
  • Complex Market Segmentation, Sizing
  • Competitive Intel Gathering, Analysis

Domain

Technical

  • Deployments: On-Prem, Cloud, Hybrid
  • BI: Tableau, PowerBI, Oracle, Google
  • EPM: Hyperion, Oracle EPM, Adaptive
  • Security: RBAC, IdP/Auth
  • Data: SQL, no-SQL lakehouses
  • Languages: PHP, Javascript, Python
  • Tenant lifecycle management

Professional Experience

2022-2025 | Workday

VP Product Strategy

Led $1B analytics, planning and EPM portfolio. 24% YoY ARR growth leading investments & monetization changes.

2016-2022 | Workday

Sr Director Product Strategy

Strategy owner for $350M workforce analytics, reporting & planning portfolio including 0-1 AI/ML product (Workday People Analytics) achieving $50M in two years.

2015-2016 | SumTotal

Director Product Management

Team leader for complex multi-acquisition unification release: platform, UX, reporting, analytics

2009-2015 | Oracle

Sr Principal Product Manager

Key contributor for several major on-premise to cloud transformations for Oracle business intelligence applications and Hyperion planning.

2006-2009 | Oracle

Sr Product Manager

Led product management & strategy for $52M JD Edwards EnterpriseOne Human Capital Management product suite.

2002-2006 | Intrado

Sr Product Manager

$48M product line leadership and next generation product development for Intrado’s core 9-1-1 and location-based-services and software.

2001-2002 | Intrado

Product Manager

Prioritized roadmap for complex privately hosted database services suite with $15M in annual revenues during major growth period; simultaneously led product redesign.

2000-2001 | Intrado

Technical Sales Engineer

Intrado’s 2001 Commander’s Club award for contributing to significant sales growth.

Get to Know Me

Brandon picture
  • Incredibly fortunate parent and life partner
  • Space & aerospace geek, photography enthusiast, acquarist in denial, bookworm
  • Perpetual traveler & arts lover
  • Technology nerd: self taught BASIC ;), advanced SQL, PHP, DBA, .NET, jscript, r-, python
  • Inclusion ally and a11y
  • Coffee...user (try a Havana/Cuban Cappuccino if you haven't already)
  • Effective remote/hybrid contributor since 2009
  • Dual-major bachelors from University of Colorado, Boulder: Philosophy (Magna cum laude), Biology.